DATIXO knowledge base

Help

Guides for setting up integrations and using DATIXO. Choose a topic and follow a verified step-by-step procedure.

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Getting started

Choose what you need to solve

Start with setup, connect your data or continue to reports and project administration.

01

First steps

From creating a project to loading your first data.

Basics

Getting started with DATIXO

Learn how projects, the main navigation and your first steps after signing in work.

Open guide Campaign measurement

How to set up UTM parameters for DATIXO

Configure links in advertising and email platforms so DATIXO can correctly attribute orders to campaigns, ad sets and ads.

Open guide Data

What happens during the first data import

Learn when to expect your first results, what to verify and how to recognise a correctly configured source.

Open guide
02

Data sources and connections

Connect your store, marketing platforms and AI tools.

Integration

How to connect data sources

Connect orders, advertising and other systems so DATIXO can evaluate their combined performance.

Open guide E-commerce platform

DATIXO add-on for Shoptet

Install the add-on, create a project, choose a subscription and load your first data.

Open guide AI and automation

Connect AI through MCP

Securely connect DATIXO to ChatGPT, Claude or another supported MCP client.

Open guide
03

Reports and data

Set up the right view of performance and order quality.

Reports

How to use reports and filters

Choose the right report, set a comparable period and read metrics in the context they need.

Open guide Settings

How to configure order statuses

Decide which orders enter reports and prevent cancellations or test purchases from distorting revenue.

Open guide
04

Project administration

Users, permissions, subscriptions and billing details.

Team

How to manage users and roles

Invite colleagues to a project and give them only the permissions they need for their work.

Open guide Subscription

Subscription and billing details

Find your active plan, billing period, payment details and available features.

Open guide
FAQ

Frequently asked questions

Quick answers to situations that recur during initial setup and everyday work.

Why can't I see data after connecting?

The first import and individual sources may load progressively. Check the integration status and use a closed period.

View the full guide →
Why does DATIXO revenue differ from the store?

The most common causes are a different period, filters, VAT, order status, cancellations, returns or update time.

View the full guide →
Why wasn't an order attributed to a campaign?

Check the final URL, UTM parameters, dynamic identifiers and whether both costs and the order have been imported.

View the full guide →
Didn't find what you were looking for?

Tell us what you need help with. We'll be happy to help or add the missing guide.

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